Kevin Bethune is a design & innovation executive servant-leader, entrepreneur, best-selling author and keynote speaker based in Redondo Beach, California.

He serves as the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. His background spans engineering, business and design in equal proportion over 25+ years of in-depth product experiences.

His first book, Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released with notable acclaim under the Simplicity: Design, Business, Technology, Life Series in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025. He also serves as a Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute (DMI).