Ayr Muir

Founder, CEO


Ayr Muir is the Founder and CEO of Clover Food Lab, a nationally recognized restaurant company operating 14 restaurants and a meal box program in the Greater Boston Area. Clover seeks to help meat lovers become vegetable lovers. For the average American, eating a meal without meat is the most dramatic step that can be taken to address global warming. Starting with a food truck in 2008, and opening his first restaurant in 2011, Muir has built a passionate base of customers, 90% of whom are not vegetarian. Clover sources an unprecedented amount of its menu from regional suppliers and helps improve the health of its customers with nutritionally conscious and delicious options. In 2018 Muir was named the Boston restaurateur of the year by the Massachusetts Restaurant Association.

Before Clover, Ayr worked at McKinsey and Company (‘04-08) advising the CEOs and CMOs of the world’s top consumer and retail companies. Prior to that he worked with Patagonia (’04) on marketing. Ayr holds an MBA from Harvard Business School (’04) and a Bachelor of Science and Master of Science from MIT (’00, ’01).


The Power of Design

Forum, Public Program, Workshop
Nov 15, 2023