Mobile Games for Olympics
We are designing mobile games that evoke the spirit of Olympics.
Working with Banco Bradesco in Brazil, we designed games using iBeacon technology that evoke the spirit of the 2016 Summer Olympics in Rio de Janeiro. The bank is a major Olympics sponsor. The aim was to use the technology in an inventive manner while evoking the spirit of the Olympics and piggybacking on the Olympics to build brand recognition and create greater awareness among the bank’s current customers of branch locations and services. The games we designed allow for digital interaction on mobile devices as well as with the physical spaces of different Bradesco branches.