PUMA: Making sports dynamic
Revolutionizing the next generation of sportswear
The MIT Design Lab and PUMA have come together to create the next
generation of sportswear. As advances are made in fields such as materials science, electrical engineering, and artificial intelligence, new products that transform the user experience become possible. By incorporating these cutting-edge technologies, the
Design Lab team aims to make athletic gear highly adaptable, personalized, and future-proof. This project also explores the opportunities to integrate different touch points of the athletic experience, making it ever more dynamic and connected for people everywhere.