Rethinking Fashion Trade Shows

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In collaboration with Pitti Imagine, the MIT Mobile Experience Laboratory held a workshop to re-envision the fashion trade show experience.

The workshop took place in Florence, Italy, and combined the Mobile Experience Lab’s pluridisciplinary staff with employees of Pitti, uniquely excluding higher level executives and management so that all participants could feel as free as possible to contribute ideas. Starting from basic concepts of registration, ID badges, the entrance experience, and the handshake, the participants came up with a number of ideas some of which went on to be developed further in the, Connecting Pitti, and Fiber Cloud projects.


Florence, Italy