The smoking experience
Feeling the smoking experience as a value
What is the social and behavioral value of the smoking experience? Smoking has been around throughout history, as part of a religious practice all the way to the current stigmatized perception of smoking in public. With Japan Tobacco, we have explored the experience of smoking - as a meditative break, a social activity, and even as a productivity tool. With students and researchers we have conducted a world-wide ethnographic research by interviewing smokers, documenting crowd-sourced mobile diaries, and multiple open group conversations to uncover this stigmatized topic.