Making Sports Dynamic

The MIT Design Lab is creating disruptive technologies that will redefine the current direction of sportswear. The team presented new possibilities in innovation through initial exploration in four areas: embedded sensors for new shoe experiences, new material and auxetic structures, and artificial intelligence to transform the user experience.

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Redesigning the Fitness Experience


The MIT Design Lab is starting a new project with Puma, the global sportswear company, aimed at making the athletic experience faster and more connected for people everywhere. As advances are made in materials science and electrical engineering, new products become possible - and the Design Lab team intends to create them. The project team will develop digital interfaces, websites, and reports to complement and augment physical prototypes of new shoes and apparel.